During my time at Anino Inc., I contributed to two major mobile game projects: Double Win Vegas and Anino Casino. I was part of the team that helped establish the Marketing Department as the company expanded its efforts to grow the reach and engagement of its mobile games. My responsibilities included creating marketing assets, LiveOps content, promotional materials, and animated advertisements.

For every animated piece, I began by developing storyboards to plan the narrative, motion, and timing before producing the final animations. I primarily used Adobe Photoshop and Illustrator to create marketing creatives and game related assets, Adobe After Effects to produce animated advertisements and promotional videos, and Adobe Animate to create 2D visual effects and motion graphics used throughout various marketing campaigns.

As part of our marketing efforts, I also assisted with A/B testing campaigns using platforms such as AppLovin, ironSource, and Facebook Ads Manager to evaluate creative performance and optimize user acquisition campaigns.

During periods between campaign iterations and A/B testing results, I supported the Production team by developing new slot machine themes, creating game assets, and producing additional LiveOps content for Double Win Vegas. One of the themes I contributed to was Unicorn Slots, where I helped bring the concept to life through concept development, visual design, and production ready assets.